WEAVING A TALE OF STAR-CROSSED LOVERS, CRISSI COCHRANE'S LATEST POP/SOUL SINGLE “WHY” RELATES AN EMOTIONAL STORY OF MISSED CONNECTIONS, ALONGSIDE A BREATH-TAKING ANIMATED MUSIC VIDEO BY DELANEY BEAUDOIN.

Officially released on September 23, 2021, “Why” takes inspiration from narratives of unrequited love in historical fiction and classic literature while remaining entirely modern: swelling horns, bossy bass-lines, and a searing guitar solo create landscapes filled with bittersweet urgency, where Crissi's sultry and romantic vocals soar.

Recording produced by Mike Hargreaves. Assistant production by Dane Roberts. Drums by Jeff Kingsbury. Released in partnership with Soul City Music Co-op.